There are “those days” when a subscriber feels that he needs to make a few changes in the kind of emails he receives and that includes changes in the people who email him most. It is quite normal to reach parting ways with a subscriber but that does not mean that the email marketing solutions provider should give the subscriber hell on earth just because he wants out. Sad to say, there are so many archaic moves that people do when the subscribers click the unsubscribe link. Here are just a few things that people should refrain from doing when there is an unsubscribe request as much as it is tempting.
Passwords to do everything
If there is anything that sounds worse than a broken tap it is a request to the client to feed in a password (to the marketer’s site) if he really wants to subscriber. A confirmation of whether the person wants to subscribe should be done by a ‘yes and cancel’ button so that someone can simply click the cancel button if he had clicked the link by mistake. However, the strategic positioning of an unsubscribe link should not allow a high chance that someone clicked a link by a slip of the mouse button. Have the impression that each email marketing newsletter subscriber is too lazy to start looking for the webpage to go through a sign up box to have the password remembered.
Hiding the unsubscribe link
This gives the impression that an unsubscribe link was put in the email just because it is among the email marketing best practices. Show an intent when putting in the unsubscribe from an email link. One trick people use for this is to have an incredibly small font when labeling the link. This makes it very hard to find even though it was present. The unsubscribe link has to be well displayed and this should also remind the email marketing solutions that when someone registered to have updates about one product, it does not mean that he has given a green light to get updates on all ten thousand products available.
Giving the unsubscribe link a name to conceal it
A few jokers have cleverly started using the unsubscribe links but they will rename it to other words or totally dupe the reader by using a word like “free”. When someone is looking for it he is likely to breeze past the link without knowing what it was all about. In this case, the email marketing solutions can say that they placed a link in the email but it is not convincing enough as it still denies the subscribers who do not have the keen eye needed for figuring it out. Subscribers to the email marketing campaign do not need to go through the whole footer notes to pick out what they suspect is an unsubscribe link.
After clicking the link
Even after a link has been clicked, do not make a big deal out of it. A simple goodbye message would work. Refrain from email marketing pity parties and do not ask the person “why” he unsubscribed. Reasons for unsubscribing are very subjective. Knowing the reason one person unsubscribed will not add anything valuable to the email marketing solutions.
